Bruised, crushed or misshapen produce is usually rejected for the way it looks. But Alex Wright and Jack Scott, the co-founders of DASH Water, are fighting food waste by embracing wonky fruit, and redefining how we consume fizzy drinks. We spoke to Jack to find out more…
January 2025 |
8 minutes
An interview with Jack, Co-Founder of DASH Water, the Official Soft Drink of the Dry January® challenge 2025.
1. What sparked the idea for DASH Water?
It was a vision to create a sustainable and healthy drink. Alex and I are from farming backgrounds so we were aware of the staggering amount of fruit that was going to waste at farm level, and we wanted to shine a light on this. We both were working in the sales division of a large soft drinks company, and saw an opportunity to create a great-tasting drink that didn’t have any sugar or sweetener like traditional soft drinks. We really think that sweetener is the devil because of the health risks associated with it. So we jumped to action and created DASH. We expanded globally, and are now stocked in 16,000 stores worldwide, as well as online at dash-water.com.
2. Tell us about your product.
What we think is really special about DASH is the simplicity of it. It is freshly sprung spring water infused with real wonky fruit. We also add bubbles to the water. It doesn’t contain any sugar or sweetener and is also calorie-free.
3. Why have you partnered with the Dry January® challenge?
The Dry January® challenge isn’t about giving something up but realising the benefits that a month off alcohol brings to our health. As the Official Soft Drink of the 2025 Dry January® challenge, we are excited to get behind this narrative and prove that embracing a healthy and alcohol-free lifestyle is fun and flavourful.
As the Official Soft Drink of the 31-day challenge in 2025, we aim to excite and energise everyone taking it on, with a drink that you can finally feel good about. By infusing our drinks with real wonky fruit, we’re offering a pure and natural taste that’s as refreshing as it is guilt-free. Whether poured over ice or sipped straight from the can, DASH delivers all the fizz without any of the compromises.
4. What makes DASH different from other soft drinks?
DASH is disrupting a soft drinks market dominated by high-sugar and artificially sweetened products. We know consumers are looking for truly healthy drinks, particularly in January with millions joining the Dry January® challenge, and that’s what we’re here to provide. People are realising they don’t need to consume things like Aspatame (artificial sweeteners) commonly found in diet drinks. Artificial sweeteners are a proven risk to your health (Source: World Health Organisation) so we set out to prove you don't need them to make a great tasting drink.
5. Anything we could offer our readers as a Dry January treat?!
Haha, you’ve got me now. Of course, we want to help everyone get to the end of the Dry January® challenge (and hopefully beyond!) - use the code DRYJANOFFICIAL at dash-water.com and you’ll get 50% off. Healthy never tasted so good!
Use the code DRYJANOFFICIAL on the DASH site for a massive 50% off!
