Dry January® challenge policies

Read our ethical statement, privacy policy and information about the Dry January® challenge trademark.

Ethical statement

Alcohol Change UK’s Dry January® challenge aims to encourage people to take a month off alcohol and kickstart conversations that lead to a healthier relationship with alcohol.

The challenge is aimed at people drinking at risky levels but is not suitable for people who are clinically alcohol dependent. The challenge should not be used as a substitute for alcohol treatment. Where people may be unsure if they are drinking at dependent levels, before taking on the challenge, participants are advised to speak to their GP about their suitability.

All Dry January® challenge sign-up pages include a standard withdrawal warning message. Every marketing email includes a warning message and if people sign up to receive the daily motivational email content, the warning message is included in every correspondence from Alcohol Change UK.

Our standard withdrawal warning message reads:

Warning!

People who are clinically alcohol dependent can die if they suddenly, completely stop drinking. If you experience fits, shaking hands, sweating, seeing things that are not real, depression, anxiety, or difficulty sleeping after a period of drinking and while sobering up, then you may be clinically alcohol dependent and should NOT suddenly, completely stop drinking. But you can still take control of your drinking. Talk to a GP or your local community alcohol service who will be able to get help for you to reduce your drinking safely. Find out more.

Within our free Try Dry® app, the account sign-up process includes this warning screen for all users:

Try Dry screenshot warning message - matty test

People experiencing alcohol dependency and withdrawal

Where an individual is experiencing physical withdrawal symptoms when they stop drinking (which may include but are not limited to: seizures, shakes, sweating, restlessness, insomnia, nausea, stomach cramps or hallucinations) they should be advised to seek medical help urgently.

The following messages can be given to anyone asking for help with their own or someone else’s dependent drinking:

Warning

It's important to remember that the Dry January® challenge might not be right for everyone who wants to take part. If you are worried that you may be physically dependent on alcohol and/or experience withdrawal symptoms when you stop drinking then please speak to your GP who can advise the safest next steps based on your drinking levels and medical history. Withdrawal symptoms can include: fits, shaking hands, sweating, seeing things that are not real, depression, anxiety, or difficulty sleeping. You can find out more information on the Alcohol Change UK website here: https://alcoholchange.org.uk/help-and-support/get-help-now

If someone you know is taking part in the Dry January® challenge and they experience physical withdrawal symptoms when they stop drinking such as fits, shaking, sweating, nausea, stomach cramps or visual hallucinations, please advise them that they should seek medical help immediately. If you suspect that someone has had a fit/seizure then advise them to seek urgent medical help through their A&E or ambulance service.

If you have concerns about the drinking of someone you know, there are services that can help them to gain control over their drinking. Find out about these services on the NHS website.

In most areas, there are also services that can support you whilst you are caring for your loved one. You can find more information about the support available and how to best help your loved one on the Adfam website.

Difficulty stopping drinking

If individuals express concerns about their emotions or their difficulties with cravings or any other negative effect that they may experience when stopping drinking, you should acknowledge these issues and signpost those individuals to further help.

These effects may include, but are not limited to: feelings of isolation, anxiety, low mood or depression, cravings for alcohol, short temper, disturbed sleep or vivid dreams, inability to cope with other stressors, feelings of failure or inadequacy (e.g. if they decide to have a drink or are having difficulty controlling cravings).

The following messages can be disseminated to individuals who are experiencing emotional difficulties or who are supporting someone else who is experiencing these symptoms:

Message for individuals experiencing difficulties

Making a change, even a change for the better, can feel hard. When we stop drinking, this can have an impact on how we think, feel and react, especially when our body is adjusting. These might include feeling low or isolated or irritable and short tempered. Cravings can be a common part of the process, especially if you drank alcohol regularly. You can join the Dry January® challenge private Facebook group, where you can get positive support from other people who are taking part. If you’ve had a slip up and had a drink, that doesn’t mean you have to give up on your challenge. Reflect on what led to the slip-up and see if there is anything you could do differently next time.

These symptoms will pass but if they don’t subside in a few days get in touch with your GP for some advice. If you’re feeling overwhelmed, you can contact the Samaritans on 116 123 or email them at [email protected] at any time. You can also text ‘SHOUT’ to 85258 for 24/7 confidential support via text message.

Message for those supporting someone else

We know that taking part in the Dry January® challenge brings lots of mental and physical health benefits, but if someone you know seems to be anxious, depressed or irritable, this can be normal during the first few days, as their body adjusts to being alcohol free. These symptoms should pass in a few days, and in the meantime, you can help by letting them talk through their feelings. You can also suggest that they join the Dry January® challenge private Facebook page, a positive online community for participants that will give them lots of encouragement and support. If they’ve had a slip up, encourage to carry on with the challenge and seek further support if they are struggling more than they expected.

If these symptoms don’t improve or worsen after a few days, it’s advisable that they visit their GP. Please also pass on to them the Samaritans number: 116 123 or their email service  [email protected]. You can also share details for 24/7 confidential text messaging service called Shout, text ‘SHOUT’ to 85258.

Privacy policy

Read our privacy policy.

Registered trade mark

"Dry January®" and our logo (below) are both registered trade marks of [Alcohol Change UK/Alcohol Research UK]. All trade marks, imagery and other content on this website are trademarks and/or copyright material of their respective owners. All rights reserved.

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