January has a bad rep. Dry. Dull. Deprived.
But we’re here to prove otherwise – because with DASH, you can have it all: full flavour, no FOMO, and not a single hangover in sight.
We caught up with co-founder Jack Scott to talk all things the Dry January® challenge, fizz, and why the soft drink that goes hard is exactly what your fridge has been missing.
1. So, Jack – what’s the DASH mission in 2026?
Our mission has always been to make simple, delicious drinks that benefit people and planet. We use real fruit – the same fruit farmers can’t sell because it’s too wonky for supermarkets – and add water and bubbles. That’s it.
This year, our focus is showing people they can have it all. You can go dry without giving up great taste, good times, or the kind of fizz you actually look forward to drinking.
2. How does DASH fit into the Dry January® challenge?
The Dry January® challenge isn’t about restriction, it’s about discovery. It’s a reminder that you can feel good, sleep better, and still enjoy your nights out. As the Official Soft Drink of the 2026 Dry January® challenge, we want to make that switch easy. DASH gives you something grown-up, refreshing, and delicious to reach for – without the sugar, calories, or hangover.
3. Tell us about the DASH x Perelló Clean, Dirty Martini Kit – it’s been everywhere.
We wanted to make the Dry January® challenge feel fun and a bit indulgent. So we teamed up with Perelló, the olive of all olives, to create the Clean, Dirty Martini Kit – our take on a cocktail that’s both filthy good and deliciously clean.
It’s the perfect blend of fancy and functional. You can sip something delicious and still get up for your 8am run.
4. What makes DASH different from other 'healthy' drinks?
At DASH, we believe phenomenal taste doesn’t require compromise.
We’re disrupting a category that’s full of sugar-filled sodas or fake ‘diet’ drinks. DASH has no sugar, no calories, and no sweeteners – just real fruit flavour without anything else in the way.
5. What would you say to anyone starting the Dry January® challenge this year?
Don’t think of it as giving something up – think of it as having more. More energy, more focus, more mornings you can really enjoy.
With a DASH in your hand, you have all the fizz and flavour you want. You just have to do the fun bit.
