Who uses Try Dry®?
Sociodemographic patterns in the use of the Alcohol Change UK app
One of our primary objectives is to support, digitally, the millions of people who are drinking alcohol at hazardous and harmful levels, and to empower and support them to reduce their own alcohol consumption before they get to the point of alcohol dependency.
We are commissioning a research project to better understand sociodemographic differences in the reach and use of our Try Dry® app.
The deadline for submissions is 9am on Monday 7th October 2024.
Try Dry® is Alcohol Change UK’s free app to help people take control of their alcohol consumption. It is a popular app, having been downloaded by over 1 million users to date. Try Dry® offers a non-judgmental digital intervention, in which users define their own goals and are supported to meet them.
The app has been shown to be effective. On average, when first using Try Dry®, people are drinking 35.8 units a week. For users who continue using Try Dry® for six months, this falls to just 5.6 units a week. Using the app benefits the vast majority of regular users, with 85% of people who use Try Dry® for six months seeing their drinking reduced very significantly.
At the same time, we know that there are variations in use of digital health tools among different socioeconomic groups, and there is significant evidence that age, education, unemployment and disability are predictors of digital exclusion.
While there is no doubt that our Behaviour Change programme delivers real, lasting impact for tens of thousands of drinkers, we are concerned to ensure that it reduces, not exacerbates, health inequalities.
This project will use our existing Try Dry® UK postcode data to better describe the sociodemographic patterns in reach and usage levels of the app by mapping this against external consumer profile data and against data sets about UK drinking levels.
The results will give us a better understanding of the current reach and use of the app, in order to decide whether we need to take more assertive action to reach and engage audiences who are currently under-represented in our work; especially our target audience of people who are consuming alcohol hazardously or harmfully.
For more details about the project and how to submit a proposal, please download the invitation to tender below. Questions and clarifications from bidders will be responded to by email and published on this webpage for reference.
The deadline for submissions is 9am on Monday 7th October 2024.