But we see it differently. The Dry January® challenge isn’t about saying no - it’s about saying yes. Yes to connection. Yes to clarity. Yes to showing up as your best self.
Because when you’re not half-there, you can be fully here. We call it Refreshingly Present. Here’s how to boss your alcohol-free month.
1. Don’t think of it as opting out. You’re tuning in.
When you swap your usual tipple for a clean cider or another non-alcoholic bevvy of choice, you’re not stepping back from your social life - you’re actually stepping into it. Without the fuzz of alcohol, every conversation lands. Every joke sticks. You actually remember why your friends make you laugh so much.
Moments that used to blur past suddenly feel richer, clearer, more yours.
2. Being the one who remembers it all. Kinda nice.
Had evenings that were fun at the time but kind of end in a fog? Not this year, you get all the joy without the “what did I say?” anxiety. You’ll wake up refreshed, a little chuffed with yourself - and why shouldn’t you?! And maybe even ready for a morning walk (or at least a decent brekkie).
Socialising without the hangover isn’t dull - it’s powerful.
3. Keep your glass full - just differently.
It’s the same social ritual, minus the compromise. We made CHANCE Clean Cider with this exact need in mind. A kind of drink that makes you feel part of the moment, not apart from it.
CHANCE Clean Cider gives you all the crisp, satisfying apple deliciousness of a traditional cider - just without the alcohol.
4. Stay Refreshingly Present
This month, we’re saying YES to presence - and NO to pressure. We want you to feel the same (no pressure on that though).
That’s a big yes to connection that’s real. To enjoying every minute, because you’re in it and you deserve it.
Join us - and thousands of others - in bossing the Dry January® challenge. Because the best moments aren’t about what’s in your glass. They’re about who’s across the table.
