Introducing the Dry January® Doctor, Dr Jeevan Fernando

December 2025 | 7 minutes

With the Dry January® challenge just one month away, Alcohol Change UK is welcoming Dr Jeevan Fernando as the Dry January® Doctor for 2026.

About Dr Jeevan Fernando MA, MB BChir (Cantab)

Dr Jeevan is passionate about empowering individuals to take charge of their health and behaviour. A former NHS doctor and certified health coach, Jeevan trained at the University of Cambridge, where he earned his Medical Doctorate and a Master’s in Physiology, Development and Neuroscience.

Alongside his clinical work in the NHS, Dr Jeevan developed expertise in addiction psychiatry. His research across topics such as sleep, mood disorders, and substance use with the University of Cambridge’s Department of Psychiatry has been presented internationally and published in multiple peer-reviewed journals.

With his knowledge of behavioural neuroscience and motivational approach, Dr Jeevan supports individuals to overcome addictive behaviours and lead more purposeful lives. Using cognitive, behavioural, and goal-directed techniques, he helps to build lasting motivation and eliminate unhealthy patterns. He takes a holistic approach to wellbeing, drawing on his deep understanding of both the body and mind to ensure his clients are in optimal physical and mental condition to achieve their goals.

As our official Dry January® Doctor, Dr Jeevan will be sharing expert insight and advice throughout the challenge to help people around the UK and the world kick-start their year on a healthier, happier note.

He'll be covering:

  • Who might benefit from the challenge and the signs you may be drinking too much

  • Health and wellbeing impacts and risks of alcohol consumption and different drinking habits

  • The relationship between alcohol and the brain and the psychology of habits and behaviour change

  • Benefits of taking on the challenge and resetting our relationship with alcohol - from week-by-week benefits we might expect to longer term, as well as how to maximise your Dry January challenge experience

  • Tactics and strategies for overcoming the challenges we may experience (cravings, mood, sleep etc.)

  • Tips for a successful Dry January® challenge and achieving long-term changes to drinking habits

Dr Jeevan is available for press and media opportunities. Please get in touch with [email protected].

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Dry January® Doctor - media pack

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