Taking part in Dry January® doesn’t mean missing out

January 2024 | 6 minutes

This January® our Official Beer, Lucky Saint are launching their ‘Thou Shalt Go To The Pub’ campaign to get more people down to the pub during the month. In partnership with Mitchell & Butlers, Lucky Saint will also be giving 10,000 free pints (at participating pubs).

Taking part in Dry January® doesn’t mean you have to stay in, in fact, it’s the perfect time to go out and enjoy yourself with family and friends. With the month a notoriously quiet time in hospitality, it’s important to remember that pubs are a place for social connection for many people.

Luke Boase, Founder of Lucky Saint, said: “The pub is a British institution, and we don’t think it should be somewhere people aren’t thinking of heading to during January. You can’t beat a warm pub, enjoying a pint with friends and if you’re doing Dry January® or moderating your alcohol, then Lucky Saint on draught is the perfect solution.

We’re excited for our partnership with Mitchell & Butlers in January, and hope to see lots of you down at the pub to kick off the year.”

With even more venues now offering an array of alcohol-free options, and with Lucky Saint available in 7000 pubs, bars and restaurants, gone are the days when your only alcohol-free options are lemonade, cola or a glass of water.

Why not even take a trip down to Lucky Saint’s own pub. As the first alcohol-free brand to open a permanent pub, you can check out their alcohol-free options and Lucky Saints’ very own beers on draft.

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Alternatively, with over 1000 Lucky Saint draught listings in pubs across the UK, you can find your nearest one here.

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For your more chilled days spent at home, Lucky Saint are offering an amazing *10% off all Lucky Saint on their website during Dry January®.

*Valid until 31st January 2023, one use per customer, 12 Pack Minimum Order / £18 Minimum Spend

Click here and use LUCKYDRY10 at checkout to get your discount