All over the shop: how supermarkets utilse store layout to sell us more alcohol

English | Cymraeg

2 March 2020


It is now common practice for supermarkets to display and promote alcohol in almost all parts of their stores. Research by Alcohol Change UK has found supermarkets in Wales showcasing alcohol at store entrances, the ends of food aisles, in checkout areas, and alongside other goods including children’s products.

Given the major role that supermarkets play in influencing customers’ alcohol purchasing behaviours, the Welsh Government should look again at how these retailers display and promote alcohol within their stores. It should investigate how it could implement measures adopted elsewhere, like Scotland, where alcohol for sale is confined to a single area of the premises.