Invitation to Tender for research on Framing Alcohol Harm

We are commissioning a research project on framing alcohol harm - the deadline for submissions is 9am on Wednesday, 1 September 2021.


We want to change the national conversation about alcohol in a way that makes it easier for people to take control of their own drinking, and to ask for and access help when they need it. We want to see better, evidence-based policy-making that takes the steps that will work to reduce harm.

We are commissioning this project, firstly, to understand better how the public, government, policymakers, the media, the alcohol and hospitality industries and the public health sector currently frame alcohol harm. Secondly, we want the project to develop and test new frames, to provide recommendations based on the evidence, and to produce an accessible ‘talking about alcohol harm’ toolkit that can be used by anyone. This toolkit should help us all to re-frame how we talk about alcohol harm, leading to a deeper understanding of the problem, and greater and more effective action to drive change. We expect the project to address different cultural understandings of alcohol harm in different communities and in particular to avoid an automatic focus on ‘White British’ framings. We welcome proposals from multi-disciplinary teams. We also welcome use of creative methods where applicable.

For more details about the project and how to submit a tender, please download the invitation to tender below.

The deadline for submissions is 09:00 on Wednesday, 1 September 2021.

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Invitation to tender for research on Framing Alcohol Harm

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