This Dry January® challenge, Lucky Saint, our Official Beer are bringing back their ‘Thou Shalt Go To The Pub’ campaign , and this year it’s bigger than ever.
They are giving away 100,000 free Lucky Saints across the country, to get people into pubs, and back socialising.
Taking part in the Dry January® challenge doesn’t mean you have to stay in. In fact, it’s the perfect time to go out and enjoy time with friends and family. With the month being a notoriously quiet time for hospitality, it’s worth remembering that pubs play an important role in keeping people socially connected.
Luke Boase, Founder of Lucky Saint, said: “The greatest reward of drinking is the social connection, not the alcohol, and that doesn’t change during the Dry January® challenge. It’s a month where resolutions are made, and we believe socialising is as good a New Year’s Resolution as any.
"We’re excited to see record numbers of people taking on the Dry January® challenge, and consciously making the choice to drink less alcohol throughout the year.”
Lucky Saint are proud to be on tap in over 1,000 venues across the UK. Use their handy Tap Map to find your nearest pub pouring their beer.
In 2023, Lucky Saint launched their very own pub, The Lucky Saint, in the heart of Marylebone. A pub for our times, it offers an excellent selection of both alcohol-free and alcoholic options. Head down this January and enjoy their Superior Unfiltered Lager and Superior Hazy IPA on tap.
This January, Lucky Saint are offering you £10 off your first order.* Whether you’re stocking up on their Superior Unfiltered Lager and Superior Hazy IPA, or fancy trying their Superior Lemon Lager, simply use the code LUCKYDRY10 at luckysaint.co to redeem your discount.
*Code expires at 11.59pm, 31 January 2026. Available on first time purchases only. Code applies to orders over £18, and therefore excludes 4-pack. Free delivery on orders over £25. One use of code per customer. Available on one-time purchase and first subscription order. The offer is redeemable to UK only.
