We also have several
Official Supporters who support Alcohol Change UK year-round by donating a percentage
of their sales or profits to support our work.
Our corporate partners
Our corporate partners help raise funds that enable us to continue our vital work, raise awareness of the harm caused by alcohol, and engage people in taking part in and supporting our campaigns.
The Dry January® challenge is supported by BetterHelp
Sara Brooks, Chief Marketing Officer, BetterHelp said: “Mental and physical health are deeply intertwined. As the world's largest online mental health platform, we at BetterHelp are excited to partner with Alcohol Change UK and sponsor the 2025 Dry January® challenge to help more people take proactive steps towards holistic health in the New Year.”
The official beer of the Dry January® challenge - Lucky Saint
Founder & CEO of Lucky Saint, Luke Boase said: “Marking our 4th year supporting the Dry January® challenge, Lucky Saint is proud to continue our longstanding partnership with Alcohol Change UK in 2025. We believe the greatest reward of drinking is the social connection, not the alcohol.
Official Spirit and Wine of the Dry January® challenge - Lyre's
Kristy Bloomfield, Chief Marketing Officer at Lyre’s, said: “Our partnership with Alcohol Change UK underscores our shared commitment to promoting connection and sociability whilst allowing consumers to abstain from a month of alcohol."
Official Kombucha of the Dry January challenge - Counter Culture
Tom Smart, Co-founder and CEO of Counter Culture, said: “Counter Culture exists to bridge the divide between alcoholic and soft drinks and to use our business as a vehicle to fundraise for causes that share our values. We see Alcohol Change UK as one of these causes and are honoured to be the Official Kombucha of the 2025 Dry January® challenge.
Official soft drink of the Dry January® challenge - DASH
Jack Scott, Co-founder of DASH Water, Official Soft Drink of the Dry January® 2025 challenge, said: “As the Official Soft Drink of the 2025 Dry January® challenge, our aim is to excite and energise everyone taking part with our lineup of delicious soft drinks infused with real wonky fruit - all with zero sugar, zero sweeteners and zero calories."
TRIP
TRIP has joined us this year as ‘an Official Brand of the Dry January® challenge’. Their wide range of drinks and products help you to relax and unwind.
Wise Bartender
Wise Bartender is an Official Brand of the Dry January Challenge® - The UK’s largest stockists of non-alcoholic drinks have been supporting Alcohol Change UK for 6 years.
Our supporters
Aquapax - Produces premium quality natural mineral water that is planet conscious and ethically packaged in plant-based cartons.
Notch - Offer specially engraved charm bracelets for every occasion, whether it’s a milestone or achievement. They have developed a range of special notches for people who would like to mark completing the Dry January® challenge or other goals and missions within the free Try Dry® app.
Arclett are a community-driven brand for those who are sober, sober curious, or anywhere in between.
If you're interested in finding out more about our corporate partnerships, please get in touch.