Millie has supported us with Dry January® and been an amazing host for our Sober Spring campaign two years in a row, along with taking part in Instagram live events and raising money for the charity.
Millie Gooch
Millie Gooch is the founder of the Sober Girl Society and is one of the voices leading the sobriety movement in the UK. As a journalist, she has written for a range of publications, and her campaigning work has been featured everywhere from ELLE and Stylist to the BBC and Evening Standard.
"There’s no charity I’d rather be an ambassador for than Alcohol Change – I mean, they literally invented Dry January®! Having quit drinking in 2018, I know first-hand how isolating sobriety can be. For that reason, their initiatives like Sober Spring are just game-changing, Alcohol Change UK are a fantastic charity, doing fantastic things and it is an absolute privilege to be one of their ambassadors."