Out of the way? Alcohol displays in supermarkets

Note: This report was funded and/or written by our predecessor organisation Alcohol Concern.

Sales of alcoholic drinks in supermarkets are on the rise in the UK, fuelled by heavy discounts and longer licensing hours. Alcohol is now more widely available than ever in the off-trade. It is often found on shelves next to groceries such as bread and milk, and may be cheaper than bottled water. 70% of respondents to an Alcohol Concern survey of 1,000 shoppers in 2010 expressed support for alcohol displayed in stores to be restricted to a single area of the premises.

This paper looks in more detail at the issue of alcohol and supermarkets, and makes recommendations for action.