Alcohol Awareness Week 2024: Understanding alcohol harm

Alcohol Awareness Week 2024 took place from 1 to 7 July on the theme of Understanding alcohol harm.

Understanding alcohol harm

Alcohol can sometimes play a centre-stage role in our lives. It’s promoted as we watch our favourite sports, advertised as we travel to work and strategically placed in our favourite films and TV shows. It’s there when we celebrate, commiserate and when we’re just trying to cope.

Yet alcohol is harming our health and wellbeing on a daily basis, from the quality of the sleep we’re getting, to our relationships with those we love. And each year, thousands of people experience long-term health problems as a result of the alcohol they drink or die from alcohol-related causes.

So, for Alcohol Awareness Week 2024, we explored exactly what we mean by ‘alcohol harm’ and challenged the stereotype of alcohol as an ‘individual’s problem’.

Watch our film

We encouraged participants to watch and share our film exploring the centre-stage role that alcohol plays in our lives and in our society and how we can work together to change that.

Learn more

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