After 24 years working in hospitality, Denise ventured excitedly into the world of low, no and light alcohol drinks after being made redundant while on maternity leave during the pandemic and recognising that alcohol was no longer serving her the way it had in the past and that it was time for a new approach.
Denise’s love for this space started with a passion for the drinks that make a life less intoxicated possible and grew into a love for the lifestyle they support.
She says, “I’ve never declared myself as teetotal or promised to give up alcohol forever, but I do know that drinking the way I did in my 20s & 30s is just not for me anymore. I was ready for a change, and one promise I knew I needed to keep to myself was to never have a hangover again!
“Alcohol is a massive part of UK culture, and while it’s not going anywhere, I’m really happy that I get to help people feel comfortable and confident in their choices to drink differently with no judgment and no pressure. We’re all on our own journey with this.